Privacy & cookies.
What this website collects, why it is used and the choices available to you.
Last updated: 30 August 2026
Who is responsible for your information
Midland Foods Limited is responsible for the personal information described in this notice. The company is registered in England and Wales under company number 02958742. You can write to 4 & 6 Harris Business Park, Hanbury Road, Stoke Prior, Bromsgrove, Worcestershire B60 4FG, email sales@midlandfoods.co.uk or call 01527 876 533.
This notice covers this website. Separate information may apply to an ongoing customer, supplier or employment relationship.
Information collected through this website
- Contact enquiries: name, business, email, phone number, enquiry type, message and any products added to an enquiry list.
- Credit account requests: company and trading details, contact details, delivery address and estimated monthly spend.
- Security and delivery records: IP address, browser user-agent, submission time and email-delivery status.
- Cookie preferences stored in your browser.
- Website usage information through Google Analytics 4, but only when you choose to allow analytics cookies.
This website does not ask you to enter bank-account or payment-card details.
Why the information is used
Information is used to respond to enquiries, assess credit-account requests, keep a record of submissions, send confirmation messages, protect the forms from abuse and understand website use where analytics consent has been given.
- Contact enquiries and requested quotations: taking steps at your request before entering a contract and Midland Foods' legitimate interest in responding to genuine business enquiries.
- Credit-account requests: taking steps at your request before entering a contract, assessing whether an account can be offered, and meeting any applicable legal or financial-record obligations.
- Form security and delivery records: Midland Foods' legitimate interest in preventing abuse, diagnosing delivery problems and maintaining appropriate business records.
- Optional analytics: your consent. Analytics remains off unless you choose to allow it.
What you need to provide
Required fields are identified on each form. You are not under a statutory obligation to use the website forms, but without the required details Midland Foods may be unable to answer an enquiry or assess a credit-account request. Sending a request does not guarantee that an account, price, product or delivery arrangement will be offered.
Credit-account requests are reviewed by the Midland Foods team. This website does not make solely automated decisions about whether an account is approved.
Who receives the information
Information is available to the Midland Foods staff who need it for the enquiry or application. Replit provides website hosting and database infrastructure, Resend provides email delivery and Google Analytics provides optional usage measurement only when you consent. Information may also be disclosed when required by law or to professional advisers where necessary.
Some service providers may process information outside the UK. When this applies, processing must rely on an applicable UK adequacy regulation, contractual safeguards or another lawful transfer mechanism. You can ask for more information using the contact details above.
How long information is kept
Website submissions are kept only for as long as they are needed to handle the request, maintain appropriate business records, resolve disputes and meet legal or regulatory requirements. Retention is reviewed according to the purpose and the nature of the record.
Contacting us on WhatsApp
If you choose WhatsApp, the link opens that separate service. Midland Foods can see the contact and profile details made available in the chat, together with the messages you send, and uses them to respond to your enquiry on the same lawful bases described above. WhatsApp also handles information under its own privacy terms.
This website uses a simple link, not an embedded WhatsApp chat widget. It does not send the contents of your website forms or enquiry list to WhatsApp. Please do not send payment-card details, bank details or sensitive account documents through WhatsApp.
Cookies and analytics
A necessary browser record remembers your cookie choice. Optional Google Analytics 4 is not loaded unless you accept analytics. You can reject it, make a granular choice or change your preference at any time using in the footer.
Your data-protection rights
Depending on the circumstances and lawful basis, you may have rights to access, correct, erase or restrict the use of your information, to object to processing, or to receive information in a portable format. You can withdraw analytics consent at any time. To make a request, email sales@midlandfoods.co.uk.
You can also complain to the Information Commissioner's Office if you are concerned about how your information is used.
Your right to object
You may object to processing based on legitimate interests. Midland Foods will consider the circumstances and stop the processing unless there is a compelling lawful reason to continue. Email sales@midlandfoods.co.uk to exercise this right.
Changes to this notice
This page will be updated when the website's processing or service providers change.